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Sales and Marketing

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A woman types on her laptop as she sits at her desk. Email marketing is an important tool for business promotion.

Why Small Businesses Should Be Obsessed With Email

With social media’s rapid evolution and proliferation, it’s easy to get preoccupied with new methods for reaching and engaging with your customers via various platforms. While social media is a key piece of your marketing strategy, don’t discount the nearly 50-year-old and still vital tool — email. In fact, investing in an email list is […]

Orange background and a screen with a video

How to Create Video Content That Converts

Learn how to use your small business video marketing strategy to answer introduce your team, inform your audience and tell your customers’ stories.

A funnel with coins dripping out of the narrow end is being inspected by a magnifying glass.

Conversion Tracking 101: Our Beginner’s Guide

Conversion tracking data means nothing without action. Learn how to track conversions and analyze data to power real growth in your company.

A hand with a brush paints an “RE” in front of the word “BRAND.”

Is It Time to Rebrand? Here Are 6 Ways to Know for Sure

Not sure if it’s time to rebrand? Here are 6 situations that mean it’s time for a rebrand to get unstuck and start growing again.

A promotional email launches into the sky like a rocket.

How to Write Epic Promo Emails to Skyrocket Sales (Plus Examples)

Writing effective promo emails can generate more sales from your existing mailing list. Click here to learn how to do it.

Grow your business with the perfect loan get approved
Grow your business with funding from Fast Capital 360
Letters form the words “Content Marketing,” except the “O” is a light bulb with a cord that is about to plug into “Marketing.”

15 Types of Content Marketing That Actually Work (With Examples)

There are countless types of content marketing out there — which should you use and what should you use them for? Learn more here.

Graphic with cell phone icons, such as a letter icon representing email

The Ins and Outs of How to Ask for a Review

Positive reviews of your business can increase consumer trust, conversions and brand loyalty. Here’s how to ask for a review of your company.

A frustrated man sits at the bottom of a bar chart with a line trending down, but a hand with an extended finger sends the line upward.

The First-Quarter Sales Slump: 6 Ways to Avoid It

An ounce of prevention is worth a pound of cure when it comes to battling a first-quarter sales slump. These 6 strategies will help dig you out.

A cute chatbot robot wears a phone headset and says “Hello.”

Informative Chatbot Statistics and What They Mean for Your Business

Chatbot statistics illuminate the popularity and value of this important technology. Here are 8 of the most revealing sets of numbers.