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Sales and Marketing

Your unique selling proposition is a brief statement that sums up what your brand offers, why your customers should want it and why they should buy it from you.
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10 Cheap Marketing Ideas for Small Business Owners
You can’t make sales without marketing, but promotion efforts can get expensive. Here are 10 cheap marketing ideas to cut your costs.
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Sales and Marketing
18 of the Best Free SEO Tools
Graphic of a person holding a megaphone in one hand and a notepad with the words “Dear Customers” in the other and a dollar sign above
Sales and Marketing
How to Communicate a Price Increase to Customers
Plan your marketing calendar ahead of time for the holidays listed below to maximize profits all year long.
Sales and Marketing
Retail Holiday Marketing Calendar: Your 2023 Guide
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Sales and Marketing
The 17 Most Successful Home-Based Businesses
A frustrated man sits at the bottom of a bar chart with a line trending down, but a hand with an extended finger sends the line upward.
Sales and Marketing
6 Ways to Prevent a First-Quarter Sales Slump
There’s a small shop with a sign on the window that reads “Holiday Sale.”
Sales and Marketing
10 Ways to Prepare Your Business for Holiday Sales
The screen of a laptop reads “Cyber Monday.”
Sales and Marketing
11 Easy Small Business Cyber Monday Ideas to Bolster Sales
A group of people form a line outside a small shop with a big “Black Friday Sale” sign in the window as the shop owner opens the door from inside to welcome shoppers.
Sales and Marketing
11 Black Friday Ideas for Small Businesses You Can’t Be Without
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Sales and Marketing
What’s the Average Marketing Budget for Small Businesses (and How Much Should You Spend)?
Get industry-leading advice to help you make confident decisions.
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