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WooCommerce: Pricing Launch and Operation Costs

If you want to build an online shop on your WordPress site, you’ve probably looked into WooCommerce pricing.

While the ecommerce plug-in’s basic tools are free, you can incur expenses for using additional features. Let’s explore the WooCommerce fees and weigh whether it’s the right tool for your small business.

A business owner works on her website on her laptop. WooCommerce is a WordPress plug-in that can help you build your online business.

How Much Does WooCommerce Cost?

Is WooCommerce free? The good news is yes, for the basics.

A screenshot of the WooCommerce website.

However, there are other factors to consider.

Although WooCommerce is free, there are associated costs tied to using WordPress, including hosting and domain registration fees. Some extensions can be used for free.

There are also the traditional costs that come from running a website, including:

  1. Website hosting: Less than $10 per month to about $15, depending on your host
  2. Themes: Some are free, others cost anywhere from around $20 to $60
  3. Domain registration: Can run from $10-$20, but can also be free

Operating a basic version of WooCommerce can cost nothing, but if you want features with more sophisticated functions, you’ll have to spend money. When operating a WooCommerce site, extension pricing varies:

  1. Ecommerce basics: $0-$79
  2. Marketing: $0-more than $100
  3. Expanded functionality: $49-$199

Let’s take a closer look at your options and what would work best for your small business’s website.

1. WordPress Hosting

Web hosting makes it possible to launch a website; it stores the files and assets your site needs to run.

There are a number of hosting platforms that work well with WordPress, including HostGator, A2 Hosting, DreamHost and GoDaddy.

There also are WordPress-hosting companies that offer WooCommerce bundles.

One example is SiteGround.

A screenshot of the SiteGround site that shows different pricing packages for WooCommerce hosting.

BlueHost offers a similar package.

A screenshot of the BlueHost website where it lists package prices for WooCommerce.

Hosting prices will vary, depending on the service provider. In general, the more features you require, the higher the cost.

Most web hosting providers will offer multiple types of plans. For example, SiteGround offers web hosting, WordPress hosting and WooCommerce hosting.

A screenshot where the pricing and features of different hosting plans are compared.

A screenshot in which WordPress hosting plans’ prices and features are compared.

A screenshot of WooCommerce’s web hosting plans’ comparisons.

Notice that the prices for each plan as well as the features included are the same.

No matter which you choose, it should allow you to install both WordPress and WooCommerce. But if you select any of the plans under WooCommerce, it would come preinstalled with all the tools you’ll need to get up and running.

Note that most hosting companies offer plans at a discounted rate. However, that amount could increase when your plan is renewed.

  • Tip: When you start an ecommerce site, you want to look for a hosting platform that offers SSL certification. It’s an internet protocol that increases security while browsing the web. It’s a must-have for any online store. You see it whenever you encounter uniform resource locators (URLs) that start with HTTPS:// instead of HTTP://, which is becoming less common.

2. Domain Name

You can’t launch a site without a domain name.

There are web hosting plans that include 1 free domain. For example, GoDaddy’s Economy web hosting plan provides this perk.

A screenshot of GoDaddy’s web hosting plans’ comparison.

However, you’ll have to buy a domain if the plan you select does not cover it.

Domain names with common words or phrases can cost more than those that are unique. These expensive domains are referred to as premium domains. According to A2 Hosting, reasons include the following:

  • Length — Shorter domain names are easier to remember, so they’re worth more.
  • Branding — If a domain name is suited for easy branding, the price increases.
  • Keywords — If a domain name includes sought-after keywords, that also affects its price.

The domain extension (.com, .net, .biz, etc.) you use will also affect pricing.

According to NameCheap, registries (or companies that sell domain names at wholesale prices) set the price for registrars (companies that sell domains at retail).

The nonprofit organization Internet Corporation for Assigned Names and Numbers (ICANN) regulates the prices of older domain extensions (.com, .net. and .biz), but new domain extensions such as .club, .shop and .news are unregulated at this time. That’s why wholesalers can mark up the prices. The same can be said for country domain options such as .us for the U.S. or .ca for Canada.

In general, pricing varies from  registrar to registrar. For example, GoDaddy sells fastcarheaven.com for $1 for initial registration, while the same domain can be bought through NameCheap for $8.88.

You also need to consider that the domain price invariably goes up when you renew your registration.

3. WordPress Theme

WooCommerce can work with pretty much any WordPress theme. The problem? Not every theme is suited for an online store. That’s why there are developers who sell themes that are built specifically for e-commerce.

WooCommerce offers free and paid themes that work with their platform.

A screenshot of the WooCommerce Storefront theme.

The Storefront theme is designed with online retailers in mind.

A screenshot of the Storefront theme.

Storefront is free; but like the WooCommerce pricing, you’ll have to buy extensions to unlock some of its other features.

Storefront is free. But you'll have to buy extensions to unlock some of its other features.

If you spend money on a WooCommerce extension, pricing ranges from nearly $20 to almost $60.

You can also use third-party themes, such as those from Theme Forest. There you can find  several WooCommerce themes that cost less than $50.

You can use third-party themes such as those from Theme Forest. There you can find themes that are sold for less than $50.

4. WooCommerce: Pricing for Ecommerce Basics

The WooCommerce plug-in doesn’t cost anything to install and has a number of basic features, such as:

  • Add a store section to your site with no limit on how many products you can sell
  • Add product variations such as size and color
  • Track product inventory, set prices and categorize products
  • Enable customer reviews
  • Track coupon usage

However, it doesn’t process payments, so you’ll have to connect to a provider such as Square, PayPal or Stripe.

While you can install Stripe, Amazon Pay, Square and PayPal on your WooCommerce WordPress site at no cost, you will have to spend $79 for extensions such as PayPal Pro, First Data, Sage Pay or Worldpay.

You can install Stripe, Amazon Pay, Square and PayPal at no cost.

If you’re using PayPal Pro, First Data, Sage Pay or Worldpay, you will have to spend $79 for each extension.

This is on top of the transaction fees that each provider sets for its users. Square takes 2.6% (plus 10 cents) per transaction. PayPal and Stripe get 2.9% (plus 30 cents) per transaction.

Your free WooCommerce plug-in comes with direct connections to United States Postal Service (USPS) and Canada Post. Using either service will mean spending cash on shipping fees.

If you plan on using another shipping service such as United Parcel Service (UPS) or FedEx, you might  need to buy extensions.

If you plan on using another shipping service such as United Parcel Service (UPS) or FedEx, you’ll need to buy extensions.

Note that buying a shipping method extension for WooCommerce doesn’t include features such as shipment tracking in the pricing; that might require an additional cost.

USPS is included in your WooCommerce installation.

5. WooCommerce Pricing for Marketing Features

WooCommerce comes with extensions for marketing, but determining the final cost will depend on what integrations you need.

Let’s start with email marketing. Services such as MailChimp and Campaign Monitor are free, but other extensions aren’t. The Follow-Ups tool, which automatically contacts customers after they buy your products from your WooCommerce site, costs $99.

Tools such as Follow-Ups, which automatically contacts customers after they buy your products, costs $99.

A WooCommerce extension for automatically attaching invoices to processed orders costs $79.

If you want to automatically attach invoices to processed orders, you’ll have to pay $79.

WooCommerce also sells social media extensions, though choices are limited to Facebook, Pinterest and Instagram at this time.

WooCommerce’s Facebook extension pricing? Free. It allows you to use the Facebook Ads extension and launch a store on your Facebook page.

WooCommerce's Facebook extension is free.

The Instagram and Pinterest extensions for WooCommerce cost $79.

The Share Your Purchase extension lets customers share their purchases on their social media accounts. It costs $29 to activate.

To keep track of analytics, WooCommerce provides its users with Google Analytics and other relevant tools.

While Google Analytics integration is free, a Pro version can be purchased for $79.

While Google Analytics integration is free, a Pro version can be purchased for $79.

Other marketing tools such as KISSmetrics and Mixpanel can cost nearly $150.

Other marketing tools such as KISSmetrics and Mixpanel can cost nearly $150.

You’ll also need to manage your site’s search engine optimization (SEO). Yoast is one of the most popular SEO plug-ins around for WordPress.

There’s a version that can be integrated with WooCommerce. It’s called Yoast WooCommerce SEO Plugin and it’s available for $69 per site.

There's a version that can be integrated with WooCommerce. It’s called Yoast WooCommerce SEO Plugin and it’s available for $69 per site.

It has a number of features, such as having information on pricing and available stocks show up on social media posts. A link brings Facebook and Pinterest users straight to your store.

Yoast also has features that help search engines find and share your pages when users search for relevant terms.

6. WooCommerce Pricing for Expanded Functionality

Launching a fully functional e-commerce site will mean you have to invest in other crucial features. If you have physical stores on top of an online shop, there are extensions you can install to integrate the physical and digital realms.

You can use WooCommerce Memberships ($199) to offer loyal customers exclusive deals or offer targeted products.

You can use WooCommerce Memberships ($199) to offer loyal customers exclusive deals or offer targeted products.

The WooCommerce Checkout Add-Ons ($79) presents customers with relevant products before they finish their transactions.

The WooCommerce Checkout Add-Ons ($79) presents customers with relevant products before they finish their transactions.

A similar extension called Product Add-Ons ($49) gives customers a chance to add services such as gift wrapping and special messages to their order.

An extension called Product Add-Ons ($49) gives customers a chance to add services such as gift wrapping and special messages to their order.

There are more extensions in the WooCommerce library—for varying costs—that improve your customer experience and promote your products.

There are more extensions in the WooCommerce library that improve your customer experience and promote your products.

Christopher Jan Benitez is a contributing writer for Fast Capital 360. With over 13 years of writing experience, Chris specializes in the digital landscape and how it affects our experience. His work can be seen on Monitor Backlinks, DFY Links, Niche Pursuits and more.
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