Have you heard about Facebook ad coupons? If you haven’t, let us explain.

These are free credits you can claim and use on Facebook’s advertising platform.  For a small business owner, these coupons are marketing gold, allowing you to launch an ad campaign with next to no financial investment.

So, Where Can You Find Them?

Spoiler alert: Facebook ad coupons aren’t easy to stumble upon. Facebook stopped widely distributing them in 2015, according to Fit Small Business.

However, you still can find these vouchers on occasion. Every now and then, Facebook holds one-off promotions. Some of their official partners also give them away. You might even grab one at a Facebook live event.

Redeeming a Facebook Ad Coupon

New Facebook advertisers can cash in their coupons by typing in the coupon code while filling out their payment details for their new ad campaign.

What if you’re a Facebook ad veteran? You can claim your coupon by heading to your payment settings and plugging in the code. Just click the “Payment Method” section. Next, select the “Add Payment Method” tab and hit the “Facebook Ad Coupon” option.

From there, you should be able to enter your Facebook ad coupon code.

Every now and then, Facebook holds one-off promotions.

Facebook Ad Costs

As you may already be aware, the price of Facebook ads is calculated on a cost-per-click basis. You only shell out for the number of clicks you actually achieve.

The average cost of a click is $1.86, according to digital marketing company Innovative Flare. However, this fluctuates massively depending on your industry, business model and how well you’ve targeted your audience. Some marketers report paying way less than a dollar per click. For others, it can exceed $5.

But don’t let the thought of a $5 click scare you. You’re in full control over how much money you spend each day. The minimum amount you can spend on Facebook ads is the equivalent of two clicks a day. Rest assured: There’s no chance you’ll accidentally spend a fortune.

Beware of Facebook Ad Coupon Scams

Unfortunately, there are tons of scams out there.

There are unscrupulous people on the web who are all too willing to sell marketers counterfeit coupons that have no affiliation with Facebook.

If the coupon isn’t from either Facebook directly, or their official partners, err on the side of caution and steer clear of them.

Alternatives to Facebook Ad Coupons

Because official Facebook ad coupons are pretty rare, you may want to consider finding and using coupons for other pay-per-click advertising platforms.

The most notable options are Bing, Google and Twitter. On the whole, coupons for these networks are much easier to come across.

Google

Google is hands down the most popular search engine worldwide. In fact, Google holds more than 75% of the entire search engine market, according to NetMarketShare.com.

Needless to say, this is a fabulous platform for advertising your business. The good news is there are loads of coupons for Google ads that are available to new advertisers.

Ways to Access Coupons for Google Ads:

  1. You can get them directly through Google. Unsurprisingly, this is the most reliable way of attaining these coupons — for both new and existing Google advertisers.
  2. Alternatively, Bluehost offers Google ad credits when you sign up for one of its web-hosting plans. Bluehost’s cheapest package is $2.95 a month (an introductory rate). The same goes for HostGator, another web-hosting provider. It, too, gives away free Google ad credit when you subscribe to a hosting plan. HostGator’s cheapest package starts at $2.75 a month. (Note: That is an initial term discount.)
  3. You also can access Google ad credits when you become a customer of website builders such as Squarespace and Wix.
  4. Squarespace is another option. When you subscribe to one of the website builder’s premium plans, you’ll receive $100 of Google Ads credit. You’ll have to spend $25 or more on Google ads first before redeeming the credit. Keep in mind this deal is only applicable if you’re new to Google Ads.
  5. What about Wix? Well, as with Squarespace, when you sign up to one of the web-development platform’s paid-for plans (which start at $14 a month), you’ll receive $100 of ad credit. Keep in mind you can only access this credit when you spend $25 or more on Google Ads.

Twitter is another great place to advertise your business and bolster brand awareness. 

Twitter

With about 330 million monthly users as of the first quarter of 2019, Twitter is another great place to advertise your business and bolster brand awareness.

The social networking service has made it its mission to increase the number of marketers using Twitter to advertise their business.

Twitter is giving new advertisers $25 of promotional ad credit to try out their ads. Just claim the credit from your Twitter dashboard once you’ve registered your ad account.

Bing

Microsoft’s search engine offers ad coupons, too.

Bing’s advertising platform works very similarly to Google’s. The key difference is that Bing is generally cheaper cost per click has lower traffic. That said, it’s easier to get ranked on Bing’s search engine than Google’s.

On the whole, Bing coupons offer free ad credit when users spend a certain amount on either Bing or Yahoo ads.

Ways to Access Microsoft Advertising Coupons

  1. You can acquire them through Microsoft Advertising directly. At the time of writing, you can enjoy $100 of ad credit when you pay $25 on Bing’s advertising platforms.
  2. Alternatively, you can pay for a premium Wix account (starting with the “unlimited” plans, which is $17 a month). This gives you $100 of Bing ad credit.
  3. The same goes for signing up for Bluehost’s web hosting. However, you get a more sizeable lump of ad credit, $150. You just have to buy any of Bluehost’s paid-for web hosting plans, which, as we’ve already mentioned, are pretty affordable.
  4. You can access Bing coupons via Microsoft Azure. This is probably the most exciting giveaway on this list. Microsoft Azure offers customers a $200 of ad credit. All you have to do is sign up for one of their plans to receive this perk.