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customer experience

The Importance of Customer Experience for Your Business

Did you know that 86% of buyers, according to research from American Express, are willing to pay more for better customer experience (CX)? In fact, according to a report from Adobe and Econsultancy, customer experience is set to overtake price and product as the key brand differentiator and is rated by many executives as the […]

Spring marketing graphic with flowers

Spring Marketing Slogans and Campaigns to Boost Sales

If you are to believe a small rodent in Central Pennsylvania, spring is just around the corner. There are plenty of spring marketing slogans and campaigns to engage your small business’s customers and boost sales. We’ll share simple campaign ideas and slogans to get you ready for the first day of spring and the marketing […]

reddit marketing

How to Use Reddit Marketing for Your Business

Reddit marketing can be an effective tool, but you need to know how to use it. Here’s a guide to basics and best practices. We’ll cover: What Reddit is How to use it Why companies market on Reddit How to promote your company on Reddit What best practices to follow when using Reddit marketing What […]

Woman giving a plant to a child

Why a Charity Partnership Is Good for Business

Business and charity partnerships undoubtedly help the community. But a charity partnership can also be good for business. The right charity partnership can boost your Business Value Proposition (BVP), which includes profitability, reputation and customer awareness. What Is a Charity Partnership? A charity partnership involves a more formal, organized relationship than making a financial donation […]

Business woman leads a meeting

Learn How to Write a Business Proposal that Sells

Has a potential customer requested your business proposal? If you’re new at proposal writing, use this 8-step guide to win the business and secure that client.

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Little boxes symbolize online shopping. Retailers can find opportunities to compete with Amazon.

How to Compete with Amazon: 5 Clever Ways

Competing with Amazon requires a customer-first approach such as enhancing their browsing, product discovery, checkout and customer service experiences.

Illustration of business owener putting profits in a piggy bank.

6 Ways to Increase Profits for Your Small Business

When margins are tight, every penny of profits counts. A minor change can make the difference between celebrating or closing up shop.

Mountain range illustration

Small Business Quotes to Motivate, Inspire and Support

As a small business owner, you face an excessive amount of pressure. At times, the sheer responsibility of it all can feel overwhelming. When you find yourself in need of a little motivation, reference these inspirational quotes for business owners from some of the world’s greatest thinkers and minds. Use these sayings as a quote […]

Today's hotel guest wants a personalized experience.

16 Hotel Marketing Ideas to Draw More Guests

Hotel marketing is essential when it comes to booking more guests and filling rooms. Here are our ideas and strategies.

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