If you had to describe your company, what it does, why it exists and how it can help others in the time it takes to get from the ground floor to the 4th floor, could you do it? Essentially, that’s a very simple example of an elevator pitch that could get your business to the next level of any interaction. But how can you create one of your own?

In the next few sections, we’ll explore the definition of an elevator pitch, 6 elevator pitch examples and the 5 elements of making your pitch as impactful as it can be.

What Is an Elevator Pitch?

An elevator pitch is a roughly 30-second description of who and what either you or your business does and why you do it. The name stems from the little time you may have in an elevator with an important individual or group you’ve been hoping to speak with. In 30 seconds or less, your goal is to keep the conversation going by intriguing your audience enough so that they’re inclined to ask questions or have expressed interest in hearing more.

To make sure that your target audience is taken by your elevator pitch, here are 5 of the essential elements you need to get your pitch together.

The 5 Elements of an Epic Elevator Pitch

Who You Are

Within the first few seconds of your pitch, you need to accomplish the following:

  • Introduce who you are
  • Your company’s name
  • What you’re looking to accomplish

At the same time, you must also establish the source of your passion and why you’re doing the work you do. This should take no more than 5 to 8 seconds.

Additionally, you should also be aware of your body language, smile and eye contact. Each of these physical variables is important to take note of, as they convey just as much to your audience as your words do. As Investment Advisor Phil Town says, “when you’re [trying] to get into a business relationship, you want to be as friendly as possible. Make it comfortable.”

Value Proposition

In the next 5 to 10 seconds, give or take, you need to dive further in your business. This includes obstacles you’ve overcome, goals you’ve exceeded and enhancements you made to customer’s lives. The biggest thing you’re after at this point, however, is that you want to outline your primary objective. Like Phil Town says, “tell your audience why you’ve got [your business plan/idea] locked.” The more comfortable and to-the-point you are here, the easier it will be for your audience to fully understand what you’re after in a relationship.

Details

Once you’ve firmly established your mission and value propositions, now is the time to piece together the essential details that will hammer home the work you’re doing (or plan to do). While you’re looking to expand your pitch, you can’t allow it to grow beyond its means. You should be focused on how much you expect to generate in revenue, how it will impact specific markets and any future opportunities you expect to achieve through the work you’ve described in your pitch.

Make the Ask

With the majority of your pitch laid out, it’s time to get your audience to take action. Whether you’re looking to set up a more formal meeting, attend an event or buy your product on the spot, it starts with putting your best foot forward and making the ask.

Refine, Refine, Refine

Regardless of whether your pitch is days or decades old, continually revising it helps you identify weak spots, areas of strength and other sections where a simple tweak may position you for greater success.

6 of the Best Elevator Pitch Examples for 2019

There are dozens, if not hundreds, of ways to pitch your business to a new investor, a group of customers or an influential association. What we’ve discovered, however, is that the best elevator pitch examples are the simplest ones. While the majority of these pitch examples demonstrate how to define “Who You Are” and “Your Value Proposition”, the first example is best for businesses looking to pitch specifically to investors and therefore includes how to add the “Details” and “Make the Ask.”

Here are the 6 elevator speech examples we’ve found to be the most valuable.

Short and Sweet

We’ve found that the majority of restaurant owners have never worked in a kitchen before. Do you know what the most challenging part of their job is—aside from getting customers in the door? Figuring out how much food to order. Working with suppliers can be difficult, confusing and full of jargon you’re unfamiliar with. Plus, they’re working to overlay their sales numbers to determine the right amount of product. To address this challenge, we created SousOP. With SousOP, chefs and business owners can create a produce order that fits their business in just a few seconds.

SousOP is currently used by more than 5,000 businesses across the I-95 Corridor with more than 3,500 distributors committed to working with the platform once we expand to the West Coast. To make this expansion successful, we’re looking for an investment of $1.45 million from an investor with an extensive background in the restaurant and service industry.”

Why does this elevator pitch example work?

  • It’s simple, complete and to the point
  • The inspiration for the product and its origin story is explained simply, making it more memorable

Attention-Grabbing

Have you ever had to ask your kitchen staff ‘why are we out of avocados less than halfway through a Friday night service’? You already know the answer–you just don’t like the reasons why. My company, SousOP, is run by restauranteurs with family-owned business backgrounds. That’s why they’ve created a software suite that allows your entire team to track, label, communicate and even order all in one system.”

Why does this elevator pitch example work?

  • Gaining your attention through a question
  • Cuts directly to the point
  • Empathizes with challenges

Reality Check

On average, every kitchen manager across the country spends half an hour assessing the needs of their restaurant every day. Not only are these 30 minutes unproductive for your leaders, but they can also disrupt your staff, potentially costing you thousands of dollars each year. SousOP tracks everything that your team uses in real time and connects directly to your point of sale systems, allowing you to verify what’s been used. By tracking every dollar, delivery and dish, your kitchen manager can focus on running their kitchen and getting the staff ready for service.”

Why does this elevator pitch example work?

  • It gets straight to the challenge so many businesses face
  • It quantifies the cost of unproductive work
  • Empathizes and then provides a solution

Customer Success Story

Gloria Kidd, the chef de cuisine at The Mormont Hotel in Boise, ID, use to spend up to 45 minutes evaluating the needs of her kitchen staff each morning. Now that she uses SousOP, these reviews happen in seconds and can be done right from her phone. Gloria’s team can make requests for additional items directly from the SousOP app, making purchase orders much more efficient for the entire team.”

Why does this elevator pitch example work?

  • The customer example gives credibility to the product
  • Before and After stories are effectively simple at conveying value
  • Success stories give the audience the chance to decide whether it fits their needs

Credibility Boost

In my position at SousOP, I have the chance to speak with hundreds of chefs, restauranteurs and managers every month. The one thing they all have in common? They hate taking inventory. It’s time-intensive, tedious, involves multiple team members and it’s usually not your highest priority. That’s where SousOP comes in—it aggregates all of your data points to create a rundown of your team’s efficiency and suggested purchase orders in a matter of seconds.”

Why does this elevator pitch example work?

  • Coming from someone who understands the challenges of the customer
  • Emphasizes the dislike of taking inventory for kitchen staff and management
  • It presents solutions in a simple, “done for you” manner

The Element of Surprise

You want to have a good sense of how much should be spent on produce each week. There are many products that can help you there, but wouldn’t it be great to have a better idea of what your customers want from your restaurant, eliminating the guesswork of new menu choices, too? By using SousOP, you wouldn’t have to guess. You’d have access to data that shows you which ingredients and flavors your customers like best by combining sales, social and ratings and review data in one, simple report within minutes.”

Why does this elevator pitch example work?

  • The surprise is how many data points the tool uses to serve the business
  • Value is demonstrated by solving multiple business needs and creating a new, innovative solution
  • It causes businesses to compare their current solutions to the exciting potential of the product

Final Thoughts

Whether you’re putting together an elevator pitch for the first time or improving the one you’ve used successfully for years, good elevator pitch examples can help you construct or reformat a convincing presentation. The best elevator pitch examples are ones that get to the heart of the issue quickly, without sacrificing the humanity of your business.

In the end, the best elevator pitches are the ones that drive your audience to take action, which could be entirely different from the examples we’ve listed above. By understanding the needs, interests and motivations of your target audience you’ll be much more successful with any interaction.