Find the best business loan rates (2021)

Ecommerce Statistics Worth Knowing About for 2022

By Monique Danao Reviewed By Mike Lucas
By Monique Danao
By Monique Danao Reviewed By Mike Lucas

Billions of people across the globe are shopping online. As a result, staying up to date with the latest ecommerce trends is crucial to understand the necessary changes you need to ensure your business grows. 

With that in mind, we’ve curated the ultimate list of ecommerce statistics.

Global Ecommerce Statistics 

Global ecommerce revenue is experiencing an all-time high in the midst of the economic downturn. Get a glimpse of the promising future of ecommerce through these statistics:

1. Global ecommerce revenue is estimated to achieve an estimated 10% growth because of Covid-19. – Statista

2. Ecommerce revenue is expected to hit $3.3 trillion by 2024, with the fashion sector reaping the most profits. This is followed by toys, hobbies or do-it-yourself tasks; electronics or media; food or personal care; and furniture or appliances respectively. – Statista

3. China is the biggest ecommerce market in the world. It has maintained the top spot and it is estimated to grow by nearly 30%. – Statista

4. 36% of Chinese shoppers belong to the high-income demographic group. – Statista

5. As ecommerce sales surge, U.S. consumers spent $9 billion during Black Friday for 2020, which is a 21.6% increase from 2019 results. – Tech Crunch

6. Despite the pandemic, top ecommerce companies such as Amazon and Walmart have hired more employees to cope with the increased demand for in-home shopping. Amazon has hired 175,000 more people and Walmart has hired 150,000 more workers. – Statista

7. According to Wix’s data on more than 500,000 online stores across the globe, online gift shops experienced a 490% year-over-year growth in monthly profits in August 2020 – Wix 

Consumer Ecommerce Statistics 

Due to the pandemic, a lot of consumers have transitioned to online shopping. Check out these stats to understand why. 

1. 43% of consumers feel more optimistic about shopping online. Wunderman Thompson Commerce

2. The factors that encouraged consumers to make an online purchase include:

  • 61% Free delivery 
  • 57% Product availability 
  • 53% Better price 
  • 49% Fast delivery 
  • 47% Convenient delivery 

Wunderman Thompson Commerce

3. The top things that shoppers would change about online shopping:

  • 28% Free returns 
  • 25% Easy returns 
  • 24% Faster replacement of out-of-stock items
  • 24% Faster delivery 
  • 23% Clearer posting of out-of-stock items
  • 21% Wouldn’t change anything 

Wunderman Thompson Commerce

4. Top reasons for shopping online over physical stores include:

  • 65% Avoid crowds 
  • 64% Comfort of shopping from home 
  • 60% Free shipping or delivery options 
  • 58% 24-hour availability
  • 53% Easy to compare prices 


5. The top 10 attributes for choosing a retail brand include:

  • 61% Getting a great deal 
  • 49% High-quality and trustworthy products and brands
  • 46% Variety of products or styles available 
  • 38% Ease of checkout process 
  • 36% Well-organized and easy-to-navigate mobile app or website 
  • 35% Covid-19 safety precautions 
  • 32% Ease of product returns 
  • 31% Ratings and reviews for products 
  • 30% Availability of coupons and promotions 
  • 26% Well-kept or clutter-free store


A digital shopping cart is loaded with statistics.

6. The average spending amount consumers are willing to allocate for online shopping is about $892, while consumers are only willing to spend roughly $390 in physical stores. – Deloitte

7. About 49% will likely return to their pre-COVID-19 shopping habits when a vaccine is developed. – Deloitte

8. The peak time for online sales is between 3 pm and 9 am – Avionos

9. Some 21% of shoppers prefer more products to be digital and instantly downloadable – Wunderman Thompson Commerce

10. The most preferred shopping source by generation include the following:

  • Gen Z: Online retailers (63%) 
  • Millennials: Online retailers (61%) 
  • Gen X: Online retailers (67%) 
  • Boomers: Online retailers (62%) 
  • Senior: Retail stores (61%)


Shipping Statistics

If you don’t have an efficient shipping process, you’ll disappoint a lot of customers. Here are some statistics about online shipping to consider for your ecommerce store. 

1. The following are the preferred delivery options of consumers: 

  • 73% Standard delivery 
  • 43% Same-day or next-day delivery-directly by the retailer 
  • 35% Buy online or pickup in-store 
  • 27% Curbside pickup 
  • 20% Batching or combining orders of shipping 
  • 15% Same-day or next-day delivery through a delivery service 
  • 10% Buy online or pickup in-locker 
  • 8% Personal shopping assistant services


2. About 45% of consumers prefer to buy online or return in-store options for convenient product returns and 70% of consumers prefer free return shipping – Deloitte

3. Some 38% of shoppers believe it is more important to get the product on time than it was to get a product from their preferred brand. – Wunderman Thompson Commerce

4. More than 7 in 10 millennial and Gen Z shoppers believe delivery time is more important in determining where to shop compared with 66% of Gen Xers and 57% of Baby Boomers – Facebook IQ

5. A next-day delivery option increases the likelihood of making an online purchase for one-third (32%) of Gen Z shoppers. – Facebook IQ

6. About 85% of shoppers prefer free shipping rather than fast shipping – Deloitte

7. Roughly 41% of consumers want multiple drop-off locations for convenient product returns. – Deloitte

8. 67% of shoppers who opt for fast shipping expect the product to be delivered within 2 days. Meanwhile, 68% of shoppers who opted for free shipping are willing to wait 3 to 7 days.  – Deloitte

9. About two-thirds of consumers (64%) own a voice-enabled device such as Amazon Alexa, Google Home, or a voice-enabled smartphone. Of this number, around one-third of consumers use voice assistants to find products, while 28% use them to shop products. – Catalyst Digital and Kantar

Cart Abandonment Statistics

Many shoppers are prone to abandon their carts which means lost sales for your business. Take a look at these cart abandonment statistics to reduce the cart abandonment rate in your own ecommerce store. 

1. The average online shopping cart abandonment rate is 69.57%. – Baymard Institute

2. The most common reasons for abandoned shopping carts are as follows:

  • 55% unexpected costs such as fees, shipping, and taxes
  • 34% No guest checkout option 
  • 26% Complicated checkout process
  • 21% Unable to view order total 


3. The finance industry has the highest cart abandonment rate (83.6%), followed by nonprofit (83.1%), travel (81.7%), retail (72.8%), fashion (68.3%), and gaming (64.2%). – OptinMonster

4. $260 billion worth of lost sales through abandoned carts may be recovered through an improved design and checkout flow. – Baymard Institute

5. Ecommerce sites can get a 35.26% increase in conversion rate by improving their checkout design. – Baymard Institute

6. The average U.S. checkout flow has around 23.48 form elements, but usability testing reveals that the ideal checkout flow can be as short as 12 to 14 elements. – Baymard Institute

A hand holding a smartphone is ready to press “Buy Now” on the screen.

Mobile Ecommerce Statistics

When it comes to mobile ecommerce, there’s nowhere to go but up. Let’s take a look at the key stats for mobile commerce and shopping behavior. 

1. 3.5 billion people across the globe own smartphones. – Oberlo

2. Mobile purchases are estimated to reach $3.56 trillion by 2021. – Merchant Savvy UK

3. 45% of consumers are using mobile phones to shop since the Covid-19 outbreak – PwC

4. U.K. and U.S. consumers have high mobile shopping rates while voice shopping through smart speakers remains at a low level. – Statista

5. Some 63% of consumers are buying groceries online or through mobile shopping because of social distancing, with 86% indicating they are still likely to shop online or via mobile even when social distancing measures are eliminated. – PwC

Social Media Commerce Statistics 

Because of social distancing measures, more people use social media to discover new brands or make purchases. Here’s how shoppers are using social media in 2020. 

1. Facebook advertisers can reach more than 2 billion social media users on the platform. – Data Reportal

2. About 58% of consumers have increased their social media consumption in 2020. – PwC

3. Instagram and Facebook ad revenues combined are expected to reach $95 billion by 2021. – Emarketer

4. Social commerce is estimated to reach $84.2 billion in 2024 and account for 7.8% of U.S. ecommerce sales. – Statista

5. Some 59% of online shoppers are aware of social commerce. Of this number, 61% are likely to buy from social sites in the future. – Catalyst Digital and Kantar

6. Nearly half of online shoppers (49%) agree that they would consider purchasing products from live streams of brands, celebrities, or influencers they follow – Facebook IQ

Customer Service Statistics

Online shoppers want high-quality and efficient support. That’s why you should focus on improving the performance of your customer service channels. 

Check out these ecommerce statistics about customer service to get started:

1. About 93% of consumers are more likely to make a repeat purchase on a business with excellent customer service. – HubSpot Research

2. When it comes to support channels, phone support has the highest satisfaction rate (91%), followed by live chat (85%), help center (83%), email (82%), Twitter (81%), and Facebook (74%). – Zendesk

3. Roughly 95% of shoppers prioritize high-quality support rather than speed. – Kayako

4. About 52% of consumers are likely to make another purchase at a company that offers live chat support. – Kayako

5. Some 29% of consumers are frustrated by scripted and impersonal responses to customer support. – Kayako

What Do These Ecommerce Statistics Mean for Your Business?

Now that you’ve learned some of the latest ecommerce insights, figure out how you can leverage the data to grow your ecommerce business. 

Not sure how to get your ecommerce business ready for 2022? We can help get the job done for you. Check out our blog to learn effective strategies to build your business and visit our website to see all your financing options.

The Big List of Ecommerce Statistics

Monique Danao Monique Danao
Monique Danao is a contributing writer for Fast Capital 360. She writes about social media, content marketing, search engine optimization and ecommerce.
Back to Top