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Complete Guide to Radio Station Financing

  • Apply in under 2 minutes
  • Get funds as fast as 24 hours
  • Applying won’t impact your credit score
By Erin Ryan Social Community Manager, Senior Writer and Editor at Fast Capital 360 Reviewed By Mike Lucas
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Loan Overview

  • Coins stacked on table with blue arrow pointing up
    Loan Amount Up to $500,000
  • Calendar image appearing as though the page is being flipped
    Estimated Repayment Terms 1-5 Years
  • Speedometer icon
    Interest Rate Starting at 7%
  • Dollar sign in circle
    Speed of Funding As fast as 1 day

In the U.S. alone, radio reaches 93% of adults every week, according to data from Nielsen. With more than 15,500 radio stations across the country, stations are competing for advertisers as well as listeners as they try to promote their brand and expand their reach. 

Keeping up in modern radio requires the right technology, hard-working staff, exciting promotions and the space to facilitate all of these things. It can be a costly endeavor. But there are options if you’re experiencing cash flow shortages and need radio station financing.

Reasons to Seek Funding for Community Radio Stations or Digital Radio Services

In the entertainment industry, the need to capitalize on a time-sensitive opportunity or manage through a dip in ad sales could arise at any moment. Oftentimes, it requires more capital than you have available. Here are a few instances when you might consider radio station financing.

Cover Rental Payments

Commercial space isn’t free. If you’re experiencing a dip in ad sales and need help covering the costs of your studio rental, a small business loan could help. Consider that renting space to host 1 hour of podcasting could cost $100. Multiply that a few times each week, then calculate monthly fees, and you get an idea.

Hire New Talent

Do you want to hire a stellar advertising salesperson or a new broadcaster? According to the most recent salary data provided by the U.S. Bureau of Labor Statistics, announcers earn a median salary of $39,700. Additionally, radio advertising salespeople earn an average of $45,880, according to Salary.com.

Conduct Listener Research

Perhaps you’d like to invest money to learn more about your audience. Find out who’s listening to your broadcast so you can tailor your programming to them. Also, learn what ads are working and which ones aren’t or if you’re running too many of them. A little bit of listener research can go a long way toward facilitating sales and fine-tuning your programming.

Pay for Equipment and Industry Fees

Freeing up the capital to afford new equipment just isn’t feasible sometimes. When you need to buy or replace digital mixers, transmitters, computers and professional microphones, the costs can add up. Also, consider licensing costs and royalties you might have to pay to run your radio station.


Estimate terms for every type of financing

Loan qualifications

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    Time in Business 1+ Year
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    Annual Revenue $200,000+
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    Credit Score 560+

Loan qualifications

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    Time in Business 1+ Year
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    Annual Revenue $200,000+
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    Credit Score 600+

Loan qualifications

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    Time in Business 1+ Year
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    Annual Revenue $75,000+
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    Credit Score 540+

Loan qualifications

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    Time in Business 2+ Years
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    Annual Revenue $160,000+
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    Credit Score 620+

Loan qualifications

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    Time in Business 1+ Year
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    Annual Revenue $150,000+
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    Credit Score 600+

Loan qualifications

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    Time in Business 4+ Months
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    Annual Revenue $100,000+
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    Credit Score 500+

Loan qualifications

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    Time in Business 2+ Years
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    Annual Revenue $50,000+
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    Credit Score 650+

Loan qualifications

  • icon
    Time in Business 1+ Years
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    Annual Revenue $75,000+
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    Credit Score 540+

How much do you need?

Estimated Interest Rate

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    Payments

      Total Repayment:
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      This is an estimation tool that provides a range of possibilities depending on creditworthiness and terms selected. Terms can be adjusted to increase or decrease your payment. To see all our loan calculators click here.

      How much do you need?

      Estimated Interest Rate

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          Invoice Due In (Weeks)

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          How much do you need?

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          How much do you need?

          Estimated Interest Rate

          %

          Loan Term

          Payments

            Total Repayment:
            Cost of Loan:
            This is an estimation tool that provides a range of possibilities depending on creditworthiness and terms selected. Terms can be adjusted to increase or decrease your payment. To see all our loan calculators click here.

            How much do you need?

            Estimated Interest Rate

            %

            Loan Term

            Payments

            Total Repayment:
            Cost of Loan:
            This is an estimation tool that provides a range of possibilities depending on creditworthiness and terms selected. Terms can be adjusted to increase or decrease your payment. To see all our loan calculators click here.

            How Are Radio Stations Funded?

            Commercial radio stations earn most of their money from selling ad space, while community-based stations rely more on listener contributions and subsidies. Even then, sometimes you need additional funds to maintain operations. When that happens, radio stations can turn to business financing.

            Short-Term Loan

            If your financial needs are temporary, consider applying for a loan with a term between 3-18 months. A short-term loan could be just the right funding opportunity if you need help maintaining operating expenses one month. This type of radio station financing is meant to be repaid quickly and often has daily or weekly payment requirements.

            Business Term Loan

            If you have a costly expense that would be better served with longer repayment terms, consider a term loan. Repayment terms are in years, so you have more time to pay off your debt. You could use a term loan to refinance existing debt, cover a new hire’s salary, invest in new radio programs and more.

            SBA Loan

            These loans are partially guaranteed by the U.S. Small Business Administration (SBA). If you’ve been denied a conventional bank loan but are searching for competitive interest rates and repayment terms, consider an SBA loan. Use this type of financing to increase your working capital, expand your broadcast station company and more.

            Business Line of Credit

            If you want access to capital at a moment’s notice, consider a business line of credit. It works similarly to a credit card. Apply for one, get approved for a certain limit. Use it when you need it, and only get charged when you use it. As you pay down the amount you borrowed, your credit line is restored. Use funds for short-term needs, such as monthly bills and payroll.

            Equipment Loan

            If you need pricey equipment, consider an equipment loan. Typically, with an equipment loan, the machinery you’re purchasing serves as collateral for your loan. In some cases, you could be approved for the full value of the equipment you’re buying.


            Where to Find Radio Station Financing

            When you’re searching for financing, you can feel overwhelmed with the many options and ads out there. However, you don’t have to be. Here’s an overview of the most popular lenders in today’s financing market.

            Conventional Lenders

            Conventional lenders, such as banks, are typically able to offer competitive interest rates and terms. However, the process to apply, get approved and funded can take time. Often, that’s time companies just don’t have. Not to mention credit score and collateral requirements can be difficult to meet.

            Alternative Lenders

            Alternative lenders are now on the scene, competing with many banks and credit unions. They’re known to offer streamlined applications and faster, more accessible funding. In return, approved business owners will usually have shorter terms and more frequent payments.


            How to Get Funding for a Radio Station

            With Fast Capital 360, you can apply for radio station financing if you meet the following qualifications:  

            Minimum Requirements:   

            • 500+ FICO score
            • 6 months in business
            • Annual revenue of $100,000+ 

            What You’ll Need to Get Started:

            • Basic information about your business and yourself 
            • 6 most recent monthly bank statements

            Apply with Fast Capital 360

            At Fast Capital 360, we’re ready to help you get the radio station financing you need. Benefit from the following:

            Quick and Easy Application

            In just a few minutes, submit your application online to find out what you qualify for.

            Multiple Offers

            Your single application could bring offers from more than one of our nationwide lending partners, giving you options to compare.

            Expert Advice 

            A Fast Capital 360 Business Advisor will reach out to go over your offers with you, so you can decide on an option that works best for your needs.

            One application. Multiple loan offers.

            Quickly compare loan offers from multiple lenders without impacting your credit score.

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