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A Facebook business page can be a powerful part of your marketing strategy. Don’t worry if you don’t yet have a Facebook business account; setup is fast and easy. Here’s a step-by-step guide that will get you up and running in a matter of minutes. We’ll also share some tips on how to design a successful business page.
Why Setting Up a Business Facebook Page Is Worthwhile
There were about 1.8 billion daily active users on Facebook during the first quarter of 2021, according to Statista. It’s the most popular social network in the U.S., and it’s anticipated to keep growing and reach more than 237 million U.S. users in 2025. In addition, there are several other reasons to create a Facebook business page to market your company:
Curate your email list. Email marketing has one of the highest returns on investment, and people who follow your Facebook business page are a prime audience to add to your email list. In addition, you can use posts or even photos to solicit email addresses in exchange for exclusive content, discounts, contest entries, etc.
Facebook ad costs are reasonable, averaging about 97 cents per click. The site can also target your ads to a relevant audience based on location, demographics and interests.
Facebook traffic for local businesses is increasing. For example, the #supportlocal campaign that grew during the COVID-19 pandemic in the U.S. saw clicks from searches for local businesses grow by 23% from February to May 2020, according to Facebook data. In addition, more than 18% of Facebook users made a purchase through the site, outpacing other social platforms.
According to Hootsuite reporting, nearly half (48.5%) of B2B decision-makers report using Facebook for research.
Facebook Business Profile Page vs. Personal Page
While it might be tempting to adapt your personal page to include your business’s information and updates, it’s better to make a Facebook business account to handle your professional dealings. First, Facebook’s policies prohibit personal profile pages from being used for commercial/promotional purposes. Second, a Facebook business page has more reach and options that make it suitable for growing a company. Your Facebook business profile allows you to feature your business’s hours, location, website and contact information, as well as reviews.
Public figures also can create a business page. So, for example, if you’re running a real-estate or plumbing business where you are the brand, you’re going to need a business page.
Also, you’ll need a business page if you intend to run Facebook ads in the future.
Your business page will be linked to your personal Facebook profile, so create your own profile if you don’t have one yet.
Have the following details ready before you proceed:
Your business name for Facebook: Be sure the business name matches your real-world listing to avoid confusion.
Your company’s description: What do you do?
Photos for your page cover and profile: Upload professional photos to give your page a polished look. Profile photos are square and will be displayed at 170×170 pixels on computer screens. Cover photos are shown at 820×312 pixels on a computer screen. Facebook has an image guide for business pages.
Determine a call to action: Business pages have a call-to-action button that can get users to visit a website, send you a message, book a service or set up an order. Think about what you want customers to do when they reach your page.
Add the page username: Think of a username that’s easy to remember. Also, check Facebook to make sure it’s available.
Alternatively, you can access your personal account and create a page from there.
Choose a Page Category
You’ll choose from the following 2 options:
Create a page for your business or brand
Build one for a community or public figure
If you’re building a Facebook business page for your small company, select “Business or Brand” and click “Get Started” to continue.
2. Enter Your Business Information
Here you’ll provide your Facebook business page name. You can use the name of your business to fill out this field.
For the “Category” field, enter a keyword that closely fits the nature of your business. (Facebook will do its best to provide relevant suggestions.) Then, select the most appropriate option from the list.
Once both fields have been completed, provide an address and a telephone number (optional).
3. Upload Your Profile Picture and Cover Photo
Every company utilizes this section a bit differently. It’s up to you how you want to represent your brand.
Nike Basketball simply uses the shoemaker’s logo as a profile picture and a photo of a shoe as its cover picture.
You can use photos of your storefront or your customers with your product.
(If you don’t have an image readily available, you can skip this step for now.)
After you’re done with this section, your Facebook business page will go live.
4. Include Additional Business Details
Create a custom username, which will be used for your Facebook URL.
Next, go to your Facebook business page settings. Under “Page Info,” you will be able to add a page description, contact information, company address and your business hours.
You can edit your details by clicking “About,” which is located on the sidebar.
A new feature called “Story” gives you another section of your Facebook business profile that you can use to share with the world how your business got started.
You can add another image in “Story” to promote your business.
You also can use “Milestones” to mark important events in your company history. To access this tool, go to “More” then “Create Milestone.”
5. Add a Button to Your Page
It’s time to add your call-to-action button.
Click “Add a Button,” which can be found right under your cover photo.
You’ll be provided a few options to start. Choose what applies to your business.
Click “Next” when you’re done.
On the next screen, provide the information that corresponds with your Facebook business profile’s button. For example, selecting “Book Now” will prompt your Facebook business page to ask whether appointments are set using Facebook or through a link to your website.
Check out the preview so you’ll have an idea of what the button will look like when it goes live.
6. Update Your Facebook Business Page Settings
Under “Settings,” go to “General.” Here you’ll find options to control your page.
You may want to edit page visibility to limit who can see your page. You can also change who is allowed to publish posts on your wall. Be sure to assign access to yourself and/or your social media manager to post on your business page.
If you are promoting products for a mature audience (such as alcohol or tobacco), it’s a good idea to have age restrictions enabled for the profiles that “like” your Facebook business page.
7. Invite Friends to Like Your Page
Once your Facebook business page is fleshed out, get your friends to “like” it.
You can encourage your personal friends to interact with your page and even get them to try out your product.
Facebook Business Page Tips
After setting up your Facebook business page, work to engage your audience.
While you can use posts to make announcements about your business and its staff, also take opportunities to solicit comments and content from your customers. For example, if you operate a fitness center, you can post a question about what other kinds of classes you should offer. If you own a restaurant, you could ask your page followers to share their favorite menu items. You could also ask followers to share pictures of their rescue pets on National Rescue Dog day. Posts like these can help you improve your services or products, but they also build a rapport between you and your customers.
Facebook also lets you go live with video, create an event and post an offer.
Events are a fantastic way of encouraging customers to show up in your store. Not only does it get people talking, but users can also add your event to their calendar and receive notifications just before your event starts.
Offers are ideal for promoting any discounts or deals you’re offering at the moment. You can add photos of your products and set your offer type.
You also can set how much of a discount you’re offering your Facebook followers.
Set how long the promotion will run and indicate where customers can redeem the promotion.
Christopher Jan Benitez
Contributing Writer for Fast Capital 360
Christopher Jan Benitez is a contributing writer for Fast Capital 360. With over 13 years of writing experience, Chris specializes in the digital landscape and how it affects our experience. His work can be seen on Monitor Backlinks, DFY Links, Niche Pursuits and more.