Making a Facebook business page is fast and easy. Our step-by-step guide will get you up-and-running in no time.
Why Make a Facebook Page?
There are about 1.59 billion active users on Facebook on a daily basis. If your business has no presence on this social media platform, you’re seriously missing out.
We’ll walk you through how to make a Facebook business page in a matter of minutes. We’ll also share some tips on how to design a successful business page.
Profile Page vs. Business Page
Let’s be clear: A business page is different from a profile page.
A profile page is meant for personal use. There are limitations in place to keep users from abusing their personal profiles. All posts made using this profile are attributed to the person posting it and not a company.
A business page has more reach and options that make it suitable for growing a company. Instead of friends, you get “likes.”
Public figures also can create a business page. If you’re running a real-estate or plumbing business where you are the brand, you’re going to need a business page.
Also, you’ll need a business page if you intend to run Facebook ads in the future.
1. Register for a Facebook Business Page
First off, you’ll need a personal Facebook profile, as it will be linked to your business page.
To make the process quick, have the following details ready before you proceed:
- Include your business name: Be sure the business name matches your real-world listing to avoid any confusion.
- Describe your company: Tell the world what it is that you do.
- Add profile and cover photos: Upload professional photos to attract the right kind of people. Profile photos are square and will be displayed at 170×170 pixels. Cover photos are shown at 820×312 pixels. Facebook has an image guide for business pages.
- Determine a call to action: Business pages have a call-to-action button that can get users to visit a website, send you a message, book a service or set up an order. Think about what you want customers to do when they reach your page.
- Add the page username: Think of a username that’s easy to remember. Also, check Facebook to make sure it’s still available to use.
Select Create a Page From the Menu
When you’re ready, go to Facebook Business and select Create a Page from the drop-down menu.
Alternatively, you can access your personal account and create a page from there.
Choose a Page Category
You’ll be given two options. One, create a page for your business or brand. Two, build one for a community or public figure.
In our case, we’ll select Business or Brand and click Get Started to continue.
2. Enter Your Business Information
Here you’ll be asked to provide your page name. You can use the name of your business to fill out this field.
For the Category field, enter a keyword that closely fits the nature of your business. (Facebook will do its best to provide relevant suggestions.) Select the most appropriate option from the list.
Once both fields had been filled out, you will be asked to provide an address and a telephone number (optional).
3. Upload Your Profile Picture and Cover Photo
This is the part where you add your profile and cover photos.
Every company utilizes this section a bit differently. It’s up to you how you want to represent your brand.
Nike Basketball simply uses the shoe maker’s logo as a profile picture and a photo of a shoe as its cover picture.
You can use photos of your storefront or your customers with your product.
(If you don’t have an image readily available, you can skip this step for now.)
After you’re done with this section, your Facebook business page will go live.
4. Include Additional Business Details
Before introducing your page to the public, take some time to fill out some details about your business.
You can start by creating a custom username, which will be used to create your custom Facebook URL that people can use to look up your business.
Next, click Settings. Under Page Info, you will be able to add a page description, contact information, company address and your business hours.
You can edit your details by clicking About, which is located on the sidebar.
A new feature called Story gives you another section that you can use to share with the world how your business got started.
You can add another image in Story to promote your business.
You also can use Milestones to mark important events in your company history. To access this tool, go to More > Create Milestone.
5. Add a Button to Your Page
It’s time to add your call-to-action button.
Click Add a Button, which can be found just under your cover photo.
You’ll be provided a few options to start. Choose whichever one applies to your business.
Click Next when you’re done.
On the next screen, provide the information that Facebook asks of you. What info you provide will depend on what kind of button you’re adding to your page.
For example, selecting Book Now will prompt Facebook to ask whether appointments are set using Facebook or through a link to your website.
Take note of the preview that’s being generated. This gives you an idea of what the button will look like when it goes live.
6. Update Your General Settings
Under Settings, go to General. Here you’ll find options to control your page.
You may want to edit Page Visibility to limit who can see your page. Or you can change who is allowed to publish posts on your wall. Be sure to assign yourself or your social media manager access to post on your business page.
If you are promoting products for a mature audience (such as alcohol or tobacco), it’s a good idea to have age restrictions enabled.
7. Invite Friends to Like Your Page
Now that your Facebook business page is fleshed out, you need to get your friends to “like” it.
You can encourage your personal friends to interact with your page and even get them to try out your product.
8. Market Your Facebook Business Page by Being Active
Get out of your comfort zone and engage with your audience.
You can start by creating your new post.
Facebook also lets you go live with video, create an event and post an offer.
Events are a fantastic way of encouraging customers to show up in your store. Not only does it get people talking, users can add your event to their calendar and receive notifications just before your event starts.
Offers are ideal for promoting any discounts or deals you’re offering at the moment. You can add photos of your products and set your offer type.
You also can set how much of a discount you’re offering your Facebook followers.
Set how long the promotion will run and indicate where customers can redeem the promotion.