Are you an artisan seller that uses Etsy but have run out of growth opportunities on the site? Or are you looking to expand your reach? We researched 6 of the top Etsy competitors to give you an idea of what other options are out there.
Why Consider Etsy Competitors
Etsy introduced higher fees in 2018, which frustrated some sellers. The transaction fee rose from 3.5% to 5%, and now also applies to shipping costs. Many artisans are starting to look elsewhere to sell their handcrafted goods.
Plus, Etsy charges a $0.20 listing fee for each item listed in a seller’s store, which isn’t the case for many alternatives. So if a seller has 100 items for sale in their shop, they’ll pay $20 in listing fees.
If you’re hoping to find alternatives to selling on websites like Etsy and eBay, you’re in luck. Many Etsy competitors are cropping up that provide sellers with similar services.
Etsy Alternatives for Artisan Sellers: How They Compare
Etsy has by far the most extensive reach when compared to its competitors—Etsy is a household name at this point. But because there are so many shops listed on Etsy, it can be difficult for a small craft maker to stand out.
Etsy’s algorithm draws traffic to active stores, which requires many new listings to qualify. But many small shop owners complain that they have a hard time pulling in buyers because of the crowded platform and the complete lack of control in how their products are marketed.
Considering setting up shop outside of Etsy? Take a look at these 6 Etsy alternatives.
Your products must be made by hand in the U.S. to sell on aftcra. The buyers who visit this site value locally-produced, handmade items.
Listing is free on aftcra, but they charge a 7% fee once you sell an item.
One useful feature allows sellers to import products from Etsy directly into aftcra, so you could potentially put items up for sale in two places at once.
aftcra vs. Etsy
Both aftcra and Etsy are online marketplaces. So both manage web hosting and site-building for sellers who don’t want to deal with the technical end of things. On aftcra, your products will appear in its marketplace that is similar to Etsy’s.
Etsy offers the potential for a seller to reach a segment of its millions of buyers with little marketing effort put in. Aftcra requires more independent marketing. If that’s something you wouldn’t mind, aftcra could be a good option for you.
And although aftcra’s fees are lower, it’s only a 1% difference. However, you can list an unlimited number of products for no extra charge.
Indiemade® was created by artists who know what small craft businesses need for success. The site offers sellers an easy option for creating a personalized website that includes an integrated shop, product image galleries, a blog and a calendar.
However, it’s a platform rather than a marketplace. That means customers don’t go to the Indiemade® website to view a list of products, like on Etsy, but rather each artist’s shop is an individual site.
Indiemade® vs. Etsy
On Indiemade®, the seller is responsible for all of their marketing. Like on Etsy, the site takes care of the web hosting side of things, but you don’t get automatic inclusion into a marketplace with Indiemade®. The seller will have to spread the word about their products personally.
Indiemade® takes no cut of the sales like Etsy does, but there is a monthly fee. There are four tiers for memberships, priced from $4.95 per month to $19.95. The lowest level allows for a maximum of 10 items listed at once, while the highest tier permits up to 300 products.
Indiemade® is an excellent option for sellers who want more control over their marketing than Etsy offers.
Cargoh is a marketplace. The site calls itself “curated,” so that means sellers must apply before adding products to the Cargoh marketplace.
The site doesn’t require items to be handmade, as long as you customize the item in some way. So a crafter can screen-print American Apparel T-shirts and sell them on Cargoh. That’s not a bad thing, but it might affect the type of buyer that frequents the site.
Cargoh charges no set-up or listing fees but does take 10% of your sales.
Cargoh vs. Etsy
Cargoh does much of the marketing work for you, like Etsy. So this is a good option for folks who can’t be bothered to focus their energy spreading the word.
Unlike Etsy, though, Cargoh sellers must apply to set up a shop. Cargoh may deny your application if they already have many similar items in their marketplace. But the upside of this practice is that it balances each category, so no seller is crowded out. That’s one feature Cargoh has over Etsy.
ArtFire is an online marketplace made for global independent creators. You can sell handmade goods, craft supplies and vintage items that were made at least 20 years ago.
The site claims to have millions of online shoppers. It takes care of the coding side, so it could be a great option for sellers who want to avoid that work.
ArtFire vs. Etsy
ArtFire has three monthly plans available, and all cost money. The most affordable Standard monthly plan costs $4.95 per month and $0.23 per listing. However, after an item sells, they charge a 12.75% fee on the sale.
The second tier is a bit more enticing. It costs $20 per month, but the sales fee drops to 4.5%, and the listing fee disappears. The third tier offers the most site exposure but costs $40 per month, and you’re still stuck with the 4.5% fee per item that sells.
Etsy’s Standard plan is free, although they do offer two other paid programs that claim to help your shop grow.
Zibbet is a unique tool. It’s not a marketplace like Etsy, but it does allow you to work with multiple sales channels directly from your Zibbet profile. And Etsy is one of the options. Zibbet runs a marketplace as well.
This setup means you can sell your items on multiples platforms and manage it all from Zibbet. When you connect Etsy or another sales channel to your Zibbet platform, it syncs the inventory count and product updates across multiple channels.
Zibbet vs. Etsy
Unlike Etsy, Zibbet charges no listing or transaction fees. Instead, they charge a $5 monthly fee per sales channel. And they require a minimum of two sales channels per profile, so it will cost you at least $10 per month to be a member. That may be worth it if you want to take advantage of selling on the Zibbet Marketplace and Etsy simultaneously.
There are no rules for what you can sell on the Zibbet platform, which could be a pro or a con, depending on how you look at it.
Artisans must apply and be audited to ensure their products are genuinely handmade to sell on Handmade at Amazo. Amazon lists all Handmade items in its standard search, so your crafts can easily reach millions of buyers.
Amazon Handmade is an exciting option for small sellers, but changes are coming at the end of this year. Currently, Amazon waives its seller fee of $39.99 per month for Handmade creators, but that is set to end on December 31, 2019. Presumably, at the beginning of next year, Handmade sellers will be charged that monthly fee as well.
Amazon Handmade vs. Etsy
Both Amazon and Etsy are free to join, but Handmade doesn’t charge to list items. However, Handmade does take out a 15% transaction fee when an item sells.
One benefit: It’s possible to ship orders directly through Amazon Prime. For sellers who don’t like dealing with shipping, this might be worth it.
Handmade also takes care of web hosting and marketing, so sellers don’t have to deal with that.
Final Verdict on Etsy Alternatives
For the sellers who are looking to branch out of Etsy, there are many great options available for you. And several of the options work in conjunction with Etsy so you can use more than one at a time.
Do the math and figure out if it would make sense to set up shop elsewhere, or to set up a second shop to test the waters. You might find that an Etsy alternative was the solution to your problems.