Chad Woodard moved to New York City to chase his dream of becoming a Broadway star. After a serious hip injury and a friend’s inspiring words, he landed the starring role as a physical therapist with his own practice. But during his first 2 years in business, Chad struggled to keep up with Manhattan’s competitive market. He needed a way to keep Symbio Physiotherapy open, purchase new equipment and attract new customers.
Before his injury, Chad never imagined he would be a business owner. “[And] I certainly wasn’t supposed to be a physical therapist,” he says. After becoming disillusioned with the way so many physical therapy clinics operated, he began seeing patients on his own. “I just started to take patients on a private basis,” Chad said. “[I was thinking], ‘Hey, this might be kind of great.’ Voila, I became an entrepreneur.”
The practice wasn’t making ends meet, though, and Chad had no idea what to do—or what would happen—next.