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By Roy Rasmussen Updated on December 14, 2022

The 30 Best Support Small Business Quotes to Inspire You

Here are 30 of the best support small business quotes. Use these quotes to promote a small business event or encourage shoppers to buy from you and your small business partners.

Talk balloons with quote marks emerge from a small business shop.

1. “Small businesses are the lifeblood of the U.S. economy: they create two-thirds of net new jobs and drive U.S. innovation and competitiveness … they account for 44% of U.S. economic activity.”

Small Business Administration 

2. “Customers are just as happy to buy from someone based at home as they are from a business on the high street, and this brings the cost of starting a business down dramatically. You don’t have to commit to expensive global advertising campaigns but can do your marketing and market testing at the touch of an iPhone.”

Richard Branson, Virgin Group founder

3. “Starting your own business is one of the most empowering steps you can take in your life. When you launch a business, you’re expanding your options for financial freedom so you can pursue even bigger dreams down the road.”

– Tony Robbins, life and business strategist

Vince Lombardi, National Football League coach.

4. “People who work together will win, whether it be against complex football defenses or the problems of modern society.”

– Vince Lombardi, National Football League coach, winner of 5 NFL championships

5. “Any society begins by realizing that together, by helping each other, you can survive better than if you fight each other and compete with each other. We have the tendency to lose it when we forget that, as a group, we are stronger than we are as individuals.”

– George Lucas, film director and producer

6. “If close local control and supervision of operations is essential to success the small firm may have an edge. . .Smaller firms are often more efficient where personal service is the key to the business. The quality of personal service and the customer’s perception that individualized, responsive service is being provided often seem to decline with the size of the firm once a threshold is reached.”

– Michael Porter, Harvard Business School professor

7. “Entrepreneurs and their small enterprises are responsible for almost all the economic growth in the United States.”

– Ronald Reagan, 40th president of the U.S. 

8. “After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world.”

– Calvin Coolidge, 30th president of the U.S. 

9. “The ultimate goal of business is not to make a profit. Profit is just the means. The goal is general welfare.”

– Adam Smith, founder of modern economics 

10. “You don’t build a business. You build people, and people build the business.”

– Zig Ziglar, motivational speaker

11. “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customers first, success will be yours.”

– Ray Kroc, fast-food pioneer, McDonald’s 

12. “Most new jobs won’t come from our biggest employers. They will come from our smallest. We’ve got to do everything we can to make entrepreneurial dreams a reality.”

– Ross Perot, billionaire entrepreneur and presidential candidate

Stan Lee, comic-book writer.

13. “Another definition of a hero is someone who is concerned about other people’s well-being and will go out of his or her way to help them — even if there is no chance of a reward. That person who helps others simply because it should or must be done, and because it is the right thing to do, is indeed without a doubt, a real superhero.”

– Stan Lee, comic-book writer 

14. “Small businesses are the backbone of the American economy and employ almost half of the working population.”

– Dan Lipinski, former U.S. representative for Illinois 

15. “Effective innovations start small. They are not grandiose. They try to do one specific thing.”

– Peter Drucker, management consultant 

16. “Small businesses are the lifeline of our economy. They are creating jobs, increasing productivity, and capitalizing on growth opportunities here and globally. . .Running a small business is hard work. We must continue to give entrepreneurs the tools and resources they need to succeed.”

– Connecticut State Rep. Joseph P. Gresko 

17. “Small businesses are the engine of the economy. In past recessions, they were the ones really fueling the economy.’”

– Ahu Yildirmaz, co-head of the ADP Research Institute 

18. “Small businesses are the economic engine of our communities and they need our support during these unprecedented times.”

– Catherine Cortez Masto, U.S. senator, Nevada 

19. “Just 48% of our consumers have already started to shop for the holiday season. But yet almost 80% of those people are basically saying they want to wait for Small Business Saturday to support local retailers as well. And I think that’s–I think that’s a great thing for the economy because–and we’ve invested a tremendous amount. Not only in Small Business Saturday, but in small business shopping. Because as we know, the small businesses are really the lifeline and the lifeblood of our economy.”

– Stephen Squeri, chief executive of American Express 

20. “Entrepreneurship is the engine fuelling innovation, employment generation and economic growth. Only by creating an environment where entrepreneurship can prosper and where entrepreneurs can try new ideas and empower others can we ensure that many of the world’s issues will not go unaddressed.”

– Klaus Scwhab, executive chairman, World Economic Forum 

21. “There’s a lot more business out there in small town America than I ever dreamed of.”

– Sam Walton, founder of Walmart 

22. “As consumers, we have so much power to change the world by just being careful in what we buy.”

– Emma Watson, actress

Thomas Edison, inventor.

23. “Be courageous. I have seen many depressions in business. Always America has emerged from these stronger and more prosperous.”

– Thomas Edison, inventor 

24. “Business enterprise needs new vitality and the flexibility that comes from the diversified efforts, independent judgments and vibrant energies of thousands upon thousands of independent business men.”

– Franklin D. Roosevelt, 32nd president of the U.S. 

25. “If our free enterprise economy is to be strong and healthy, we must reinvigorate the forces of competition. We must assure small business the freedom and opportunity to grow and prosper.”

– Harry S. Truman, 33rd president of the U.S. 

26. “We wish to shape conditions so that a greater number of the small men in business — the decent, respectable, industrious, and energetic; men who conduct small businesses, who are retail traders, who run small stores and shops — shall be able to succeed, and so that the big man who is dishonest shall not be allowed to succeed at all.”

– Theodore Roosevelt, 26th president of the U.S. 

27. “Coming together is a beginning; keeping together is progress; working together is success.”

– Henry Ford, founder, Ford Motor Co. 

28. “Surplus wealth is a sacred trust which its possessor is bound to administer in his lifetime for the good of his community.”

– Andrew Carnegie, entrepreneur 

29. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

– Steve Jobs, co-founder, Apple 

30. “I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but that it owes every man an opportunity to make a living.”

– John D. Rockefeller, founder of Standard Oil

Roy is a respected, published author on topics including business coaching, small business management and business automation as well as an expert business plan writer and strategist.
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