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How to Get the Most Out of Your Company Website

Having a company website is not only beneficial these days, it’s detrimental. Potential customers are busy people and like to do some homework before committing to a business. We don’t have the time to investigate in person or via telephone the way we had to before. If you don’t have a website, there’s a good chance you’re losing business to a competitor that does. There are key things you want your website to do for you. Much depends on what type of business you’re in as to what you want to include on your own site. Clearly, if you own a construction business, you’re not going to offer online shopping. However, having photos of jobs you’ve done will give people a visual of your services. Here are things to consider when designing your website.

* Fortunately, you can get a domain on the cheap nowadays. And more than likely, you can set it up yourself.  Don’t take shortcuts, however. You want your site to look clean and professional. If this isn’t your “area”, have someone in your circle that is savvy in that area manage it for you.

*What demographic does your business draw? This seems an odd thing to think of since anyone has the ability to go on your site. But, there are some things take into account when designing your company website. For instance, if your targeted audience is of the older generation, you want to be sure the print is larger. (Don’t be offended. It’s a part of our lives as we get older.) Whereas if your market is the younger generation, be sure your site is smartphone compatible.

*Your web design should be full but not overwhelming. Clutter, in any capacity, makes it difficult to know where to focus. Be concise with your content and where you want people’s attention. That’s not to say your website shouldn’t be fun. Certainly, having some “fluff” is optimal. Also, be sure your content is up to date. When I visit someone’s web page and see it hasn’t been updated for six months, it makes me question the validity of their service.

*Reviews! First, are you asking for reviews from your customers?  If you’re not, you’re missing the boat! People have a tendency to see what other people are saying about the business they are scouting. And be sure you’re including the less than perfect reviews. This will keep you trustworthy to your potential clients. Reviews on your webpage give people peace of mind as they shop around.

*Ask for visitor’s information. If people are visiting your site, they have interest in what you have to offer. Take advantage of the opportunity by creating a sign up page. Your potential clientele might like updates on new or updated services or products your offering or sales you’re running. Even if they don’t use your business immediately, updates from you could end up being sales later.

*Having a website caters to busy people. When our work day ends, we eat dinner, and prepare for our next day, and before you know it, it’s 10:00. This is when I have personally done much of my shopping or researching. It’s when there’s finally quiet and less distractions. There’s value in having a website for that reason alone.

*Online options give you better opportunities to communicate with your future (and present) customers. Always have a “contact us” option on your site to open that door. Furthermore, be quick on your responses to those that reach out. Slow turnaround time is a flag to shoppers that service is lacking, resulting in lost money on your end.

*Lastly, and definitely not least, make your site user friendly. One of the top reasons people give up on a company’s website is poor navigation. When users can’t find even the simplest of items, like the contact us page, they give up out of frustration. I know that’s been the case for me personally.

The primary goal of your website is to bring, and keep, business coming your way. It works while you’re not, and that’s a beautiful (and profitable) thing!

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