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Sales and Marketing

An electric cord plugged into an outlet powers a website on a computer screen and a smartphone.

Website Marketing Strategy 101: What You Should Know

If you don’t have an effective website marketing strategy, you’re missing out. Here’s how to market a website the smart way.

Need a Social Media Makeover? 20 Ways to Spruce Up Your Profile

Need to know how to make your business social media better? Learn the dos and don’ts of social media to bolster your company’s digital presence.

5 Marketing Automation Examples and How to Make Them Work for Your Business

Marketing automation systems allow your teams to streamline their processes and supercharge their messaging. See 5 examples of automation at work.

Customer surveys can help improve your business.

5 Ways to Use Customer Surveys to Make Better Business Decisions

Want to get inside your customers’ heads? The best way is simple: talk to them. Here’s how customer surveys can skyrocket your growth.

Green background with computer screen and pink envelope with letter popping out. The words “advertising ideas” are on the screen in a circle.

16 Best Small Business Advertising Ideas

Here are some of the best small business advertising ideas. Get tips for promoting your brand with email marketing, social media, mobile ads and more.

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A business person rips open his shirt like Superman to reveal a “Personal Brand” logo on his chest.

An Entrepreneur’s Guide to Building a Personal Brand: Here Are 5 Steps to Success

Building a personal brand positions you as an expert in your field and by extension, builds momentum and leads for your business.

Multi-colored background with graphics of a mobile phone, envelopes, tablets and the letters SEO.

How to Master Your Digital Marketing Strategy and Improve Your Online Presence

With online users in the billions, a competitive web presence is crucial. Here’s our digital marketing strategy guide with everything you need to know.

A calendar marking Small Business week sits between small shops.

Small Business Week 2021: How to Celebrate It (and Capitalize, Too)

Small Business Week happens each year as a chance to appreciate local businesses. Make the most of it by celebrating your staff and loyal customers.

Messaging bubbles in an elevator

The 30-Second Elevator Pitch: Ideas for How to Create Your Own

Find out what an elevator pitch is and how to write one. Plus, see examples of elevator speeches and templates you can start using today.

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